As intenções de viagem pós pandemia, uma análise preditiva da demanda
DOI:
https://doi.org/10.53660/CONJ-629-509Palavras-chave:
Turismo, Covid-19, Viagens, InteresseResumo
A pandemia de Covid-19 trouxe diversas mudanças na vida dos brasileiros pela necessidade do isolamento social. Neste contexto, o setor de turismo no Brasil passou a vivenciar um momento crítico com a paralização total das atividades. Este estudo tem como objetivo analisar o impacto da pandemia do Covid-19 no turismo brasileiro e o comportamento planejados os dos consumidores de viagens pós pandemia. A metodologia da pesquisa trata-se de pesquisa quantitativa e descritiva, com a amostra de 391 pessoas de todas as regiões brasileiras, consumidores de serviços turísticos, os tratamentos dos dados serão apresentados por meio de análise descritiva e regressão múltipla. De acordo com os resultados da pesquisa, 62,4% dos respondentes possuem interesse em realizar viagens turísticas de acordo com o planejado anteriormente, porém, para 58,5% dos respondentes, o número de casos da Covid-19 afeta diretamente a intenção de viagens dos consumidores. Especialmente, no segmento de turismo os consumidores se apresentam bastante cuidadosos e com uma preocupação quando se trata de viagens turísticas. Diante disto, especificamente é possivel verificar o impacto causado pela pandemia para as empresas do segmento.
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